Self portrait 01 big
Daniel Puglisi @daniel

Hi, I'm Daniel. I make Shimatta, Desk Hunt and cofounded Codegestalt. This is where I dump my brain.

A person who thinks all the time has nothing to think about except thoughts, so he loses touch with reality and lives in a world of illusions.
— Alan Watts

An interesting quote to keep in mind while designing Shimatta. Shimatta's goal is to capture thoughts based on your daily experiences and learnings. It shouldn't actively force you to think about stuff that you could write down just for the sake of doing so. But what if a thought occurs but you're not in the habit of writing them down or you forget doing so?

A solution for this could be to let the user setup individual reminders. Reminders that will be sent at a moment the user thinks is the best time to reflect on his thoughts. Be it in the evening or the next morning those thoughts occurred.

Also just reminding a user "what was on your mind today?" might be to generic. Everyone is different, everyone does different things during the day. I for example stumble across interesting articles or programming libraries during the day which I might want to keep in mind. So my reminder should ask me:

"Have you found any interesting links today? What's interesting about them and how will you be able to implement them in the future?"

Of course, those are just thoughts about improving how to write down thoughts. And as the initial quote said, just thinking without doing detaches you from reality. I don't know if the described solution above is useful unless I built it and tried it out.

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I’m not saying we should only build products that are “exciting.” A lot of products are boring and unsexy. That’s OK. The key is to solve problems for a group of people you’re passionate about. If you can make money doing that, without undermining your values, you’re winning.


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After reading about fasting in Antifragile and hearing about it from @rodrigo I thought I do a little bit of research.

To learn more about intermittent fasting check out these links:

Currently I'm eating breakfast at 9am, lunch at 1pm and dinner between 5 and 6pm. I workout on Tuesday and Thursday from 6-8pm (1 hour strength, 1 hour Krav Maga) and on Saturday mornings (strength). That means I'm going to start fasting at 9pm to 1pm the next day and skip breakfast. Not sure how my body will respond to this new stressor. I'm going to take it slow and start with two days a week and gradually go up afterwards if I feel like continuing.

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Beautiful short movie.

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People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying "no" to 1,000 things.

Hmm... Should I work on Shimatta, Desk Hunt, Remember Posters, our accounting tool, client work, that new crazy idea or ...

I guess it's time to remove some of those. Or at least put them on the bench.

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After long three months of merging myself into accounting I've finally reached a long awaited milestone. I've generated all the necessary reports and they are currently reviewed by our trustee. If all goes well I can hopefully close the accounting topic for this year.

Our accounting tool automatically generates ~90% of all entries and reports by itself at the moment. Of course it still needs some user interaction to do this. But we managed to get rid of most of the boring manual labor. All we need to do is assign transactions (automatically imported from our bank accounts / credit cards) to commercial documents. The rest is automatically taken care of by the system. There is still a lot more room for improvement and automation but for now I'm very pleased with what we have.

As for the next step: It would be interesting to show our tool to other small companies with the same needs. There is a lot of competition in the accounting software field but not a single competitor seemed to accomplish what I was looking for: saving me time. There might be some web based solutions which automate some things, but not a single one convinced me (especially not if I've to manually migrate 100+ documents and all the information I need is already stored somewhere else). Otherwise I wouldn't have used my time to build a solution for it. I would have bought it. Trust me, you don't want to build an accounting tool. It's horrible. Especially if you have no idea about accounting (at least not when I started with the development).

So if someone (especially other small swiss companies) reads this who has had it with those user unfriendly tools which cause you to spend more rather than less time with accounting, drop us an email. We would love to show you our solution and help you spend more time lying on the beach sipping mojitos instead of working through a pile of receipts.

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Ryan Holiday put together an imgur set containing the process of writing a book.

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What a great idea. Renting most of your home to cover your mortgage and some living costs and by this gaining more freedom.

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We need our smartphones, notifications screens and web browsers to be exoskeletons for our minds and interpersonal relationships that put our values, not our impulses, first. People’s time is valuable. And we should protect it with the same rigor as privacy and other digital rights.

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@feyyaz just shared this great question set for projects/startups in our Slack:

So what are you working on?
Have you raised funding?
What makes new users try you?
What competition do you fear most?
What's the worst thing that has happened?
Will you reincorporate as a US company?
What's an impressive thing you have done?
Where is the rocket science here?
Why did you pick this idea to work on?
Why do the reluctant users hold back?
Who would you hire or how would you add to your team?
What problems/hurdles are you anticipating?
Who is "the boss"?
What is the next step with the product evolution?
What obstacles will you face and how will you overcome them?
Who needs what you're making?
How does your product work in more detail?
What are you going to do next?
What do you understand that others don't?
Where do new users come from?
How big an opportunity is there?
Six months from now, what's going to be your biggest problem?
What's the funniest thing that has happened to you?
Tell us something surprising you have done?
Who are your competitors?
What's new about what you make?
How many users do you have?
Why isn't someone already doing this?
What are the top things users want?
What is your burn rate?
How do you know customers need what you're making?
What domain expertise do you have?
What, exactly, makes you different from existing options?
What's the conversion rate?
What systems have you hacked?
Who would use your product?
How will customers and/or users find out about you?
Why did your team get together?
In what ways are you resourceful?
What is your distribution strategy?
What has surprised you about user behaviour?
What part of your project are you going to build first?
What resistance will they have to trying you and how will you overcome it?
How are you understanding customer needs?
What's the biggest mistake you have made?
Who might become competitors?
What do you understand about your users?
What is your user growth rate?
What are the key things about your field that outsiders don't understand?
Who is going to be your first paying customer?
If your startup succeeds, what additional areas might you be able to expand into?
Who would be your next hire?
How do you know people want this?
Would you relocate to Silicon Valley?
What do you know about this space/product others don't know?
How much money could you make per year?
How long can you go before funding?
How will you make money?
Will your team stick at this?
How much does customer acquisition cost?
How did your team meet?
Who in your team does what?
How are you meeting customers?
How many users are paying?
How is your product different?
Are you open to changing your idea?
How do we know your team will stick together?
What is your growth like?
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