What is this Shimatta thing you might think? Let me explain.
I'm a maker. I love to create things. And I try since about the end of 2011 to create products and sell them to people. It never worked out so far. Not the creating of the product but the selling part. Why? I think there are two reasons for that. Not having enough money to actually advertise it to people who don't belong to your audience and the lack of an audience in itself. Over the last years I stumbled across different makers who are pretty successful in selling their products or services. Just to name a few: levels.io, John Saddington and Seth Godin. What do all these guys have in common? They write. Daily. They're constantly creating value or sharing stuff even if it's only of the size of a 140 character tweet. Doesn't matter. They are constantly active. So at the end of 2015 I thought I can do that too. I can also share learnings, insights, failures, ideas, useful and interesting stuff I stumble upon during my daily adventures. But not a single platform out there felt right to me. Twitter was to restrictive and blogs felt to complex. I needed something simple which let's me just write along and hit publish and makes sharing my thoughts as easily as possible. So that's where Shimatta came in and it's where we are now.