People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying "no" to 1,000 things.

Hmm... Should I work on Shimatta, Desk Hunt, Remember Posters, our accounting tool, client work, that new crazy idea or ...

I guess it's time to remove some of those. Or at least put them on the bench.

or Cancel